Last Updated: September 2026
This Privacy Policy describes how BY ALEXANDER collects, uses, discloses, and protects personal information when you visit or purchase from our website, communicate with us, or otherwise interact with our ecommerce services.
1. Who We Are
BYDOTALEXANDER LLC, doing business as BY ALEXANDER ("BY ALEXANDER," "we," "us," or "our"), operates by-alexander.com and related ecommerce services. Our customer support email is support@by-alexander.com. Our retail and returns location is 66 Greene Street, Ground Floor, New York, NY 10012.
2. Information We Collect
We may collect information you provide directly, including your name, email address, billing and shipping address, telephone number, order details, customer-service communications, and other information you choose to provide. We also collect transaction and technical information generated when you use the site, including purchase history, device and browser information, IP address, approximate location derived from IP, pages viewed, referring pages, interactions with the site, and cookie or similar technology identifiers.
Payment information is processed by Shopify and/or the payment providers made available at checkout. BY ALEXANDER does not need to store complete payment-card numbers in order to process your purchase.
3. How We Use Information
4. Cookies, Analytics and Similar Technologies
We use cookies and similar technologies necessary to operate our Shopify store. We also use analytics services, including Google Analytics and Shopify Analytics, to understand site traffic and performance.
Where applicable law requires consent before non-essential cookies or analytics technologies are used, we will request that consent through our cookie-preference controls. Users may reject non-essential technologies or change their preferences through the site's cookie controls.
Additional information appears in our Cookie Policy.
5. How We Share Information
We may disclose information to service providers that help us operate our business, including Shopify, payment processors, fulfillment and logistics providers, shipping carriers, Mailchimp, Google Analytics, hosting and technology providers, professional advisers, and fraud-prevention or security providers.
We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, protect our rights or the rights of others, investigate fraud or security issues, or in connection with a merger, financing, acquisition, reorganization, or sale of all or part of our business.
We do not disclose personal information to third parties merely in exchange for money. Certain privacy laws may define some analytics or advertising-related disclosures more broadly as a "sale," "sharing," or targeted advertising.
Where such laws apply, we will provide the choices required by law.
6. International Data Transfers
BY ALEXANDER is based in the United States and uses service providers that may process information in the United States and other countries. Where required, we and our service providers use appropriate mechanisms for international transfers of personal information.
7. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer service, fraud prevention, legal compliance, accounting, tax, dispute resolution, and enforcement of agreements. Retention periods vary depending on the type of information and applicable legal requirements.
8. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including rights to access, correct, delete, restrict or object to certain processing, withdraw consent, obtain a portable copy of certain information, or opt out of certain disclosures or uses.
To exercise a privacy right, contact support@by-alexander.com. We may need to verify your identity before completing a request. You may also have the right to appeal a decision or contact your local privacy or data-protection authority where applicable.
9. Marketing Communications
You may unsubscribe from promotional email at any time by using the unsubscribe link in the message. Even if you opt out of marketing, we may continue to send non-promotional communications concerning your orders, transactions, account security, or customer-service requests.
10. Children
Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.
11. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. No online service or transmission method can be guaranteed to be completely secure.
12. Third-Party Links
The site may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and BY ALEXANDER is not responsible for those practices.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The revised version will be posted on the site with an updated “Last Updated” date. Where required by law, we will provide additional notice or obtain consent.
14. Contact
For privacy questions or requests, contact: BYDOTALEXANDER LLC / BY ALEXANDER, 66 Greene Street, Ground Floor, New York, NY 10012; support@by-alexander.com.
Draft for legal review. This document is not a substitute for advice from qualified counsel regarding the company's specific operations and jurisdictions.